Logo Design
Minimal Mark
A tailored corporate identity created to express trust, professionalism, and sector credibility. The work included research into competitor positioning and target audience preferences.
The Brief
The client needed to differentiate in a crowded market. Their existing mark felt outdated and did not reproduce well at small sizes or as a mobile app icon.
The Approach
We developed a vector-based logo combining a custom wordmark with a restrained geometric symbol. The design was tested for legibility across print and digital applications.
Scope of Work
- Competitor review
- Concept development
- Colour palette exploration
- Typography selection
- Scalability checks
Deliverables
- Primary logo symbol
- Typography wordmark
- Style guide and colour palette
- High-resolution SVG, PNG and PDF files
“The logo reflects our values well. It works consistently across our website, stationery, and social profiles.”
Marcus Vance
Managing Partner
